Pakistan's telecoms industry is a cutthroat competitive industry where all the service providers not only have to step up their game in terms of services and quality but also their marketing and publicity strategy at regular periods for survival. Marketing and publicity comprises of a huge chunk of the company's investment.
Though its not uncommon for multinationals to indulge in community service projects as part of their marketing campaign. However, even if it is a marketing and publicity gimmick, then I would say its a gimmick with a good cause and output.Therefore, it came as a great pleasure to see the initiative taken by Telenor Pakistan in form of their
"Karo Mumkin" campaign. It not only serves the purpose of their marketing campaign but also provides a platform for some great ideas to surface.
The Karo Mumkin provokes you to think that, "How do we perceive the Pakistan of the future?"
They give some very good ideas themselves first like..
"How a university chancellor made it compulsory for every student to teach at least 6 months in a village to earn his degree, this was then adopted by every university and now in the future, every Pakistani is literate."
In another advertisement, a doctor is saying,
"I will take out one hour every day from my schedule and go to some small locality and tend to patients for free"
implying how it made the health care more available to every person, in the Pakistan of the future.
These are indeed simple and good ideas and can be actually implemented and make a difference.
Then, they urge us to come up with ideas of our own and implement them, by their tag line:
"Apnay andar, kuch kar deekhainay ki ahliet ko pehchano, aur phir kar dikhaoo"
"Realize the potential do some thing inside yourself and then, just do it!".
(I might be a bad translator.)
Ideas can be submitted via following methods:
SMS/Call: 576 (Telenor users) | CALL: 0345-555-5540 (Other networks)Telenor Karo Mumkin page:
http://www.telenor.com.pk/karomumkin/Though this might not be a very novel idea, however, it is a very well executed idea. It provokes us to think by giving ideas and then provides platform for brain storming and giving our own ideas. They say in the end, that the best ideas will be chosen, however they do not tell exactly what will be done with the chosen ones. As in, will they be funded, or what? There is no implementation strategy outlined by them.
Some one pointed out on their blog that this a rip off following Pepsi campaign:
http://www.refresheverything.com/
However, they are funding the ideas, wonder what Telenor has up its sleeve. Never the less, if nothing else, at least it provides a plat form for good ideas and it provokes people to think what part they can play for the betterment of this country. After all, it is our country, and we must all work hard to make it better for every one.